Model village

  • Barcelona
  • London
  • London
  • Paris
  • Barcelona
  • Paris
  • Wales
  • Paris
  • London
  • Barcelona
  • Paris
  • Paris
  • Paris
  • Paris
  • Paris
  • Paris

Artist's statement

The model village as a project was born from a commissioned editorial on the London Frieze Festival 2008. The image started me thinking about a larger body of work, which played with people’s perspective on architecture and everyday life with the idea of presenting a vista of a landscape or cityscape in bright colour that represents something that it simply is not. A certain artificiality manipulates the spectator, pulling the eye in drawing subconscious conclusions within a fraction of a second, but these conclusions can be deceptive. If I can turn an otherwise everyday scenario, sometimes of relative banality, into an installation that requires a second glance to attempt to understand its reality, then I have succeeded in planting a visual seed into the viewer.